About Keywords.am
We help Amazon sellers and agencies turn messy, confusing data into clear, relevant listings, so Amazon's algorithm and shoppers both understand them.
We call that redemptive e-commerce — using business and technology to make online selling a little more honest, a little more human, and a lot more effective.
Grow revenue without chasing every new hack
E-commerce is crowded with hacks, hype, and tools that push you to game the system. We disagree. We believe in clear workflows, honest data, and practical tools that help good products win without spammy tactics.
Keywords.am surfaces the search terms, phrases, and angles that real buyers use. Then it helps you turn that into clear copy and focused targeting so more of your visits end in orders.
- Raise conversion by matching your copy to real buyer language
- Stop wasting ad spend on terms that never drive orders
- Cut hours of spreadsheet work into a few clear screens
- Protect your account by staying inside strong but truthful claims that still sell
How Amazon rewards your listings
Amazon does not reward keyword stuffing. It rewards relevance and real engagement. Shoppers type what is in their mind. Amazon looks for listings that answer that search clearly and honestly, then watches how people respond.
Modern AI understands language. It can recognize related phrases, synonyms, and context. You don't need to cram every keyword variation into your title and bullets to rank.
When your keywords and copy are simple, clear, and relevant:
- You convert better, because buyers understand your offer
- Clicks, add-to-carts, and orders climb for the right terms
- Rankings rise as Amazon sees real signals, not noise
- You earn more and stop rewriting listings every week
No tricks. Just honest relevance that both humans and algorithms understand.
Data, AI, trust, and your brand
You're trusting us with your brand and your account. That matters more than any feature. Keywords.am is an Amazon verified partner and listed in the Amazon Ads Partner Directory.
Our rules are simple:
- We do not sell or share your data
- We do not secretly use it to train outside models
- We explain, in plain language, how our recommendations work
- We will never push you to "optimize" into claims that aren't true
- We say no when a tactic might help short-term but hurt later
From solo seller to scalable platform
Keywords.am did not start in a boardroom. It started in a garage.
In 2018 Ash was building an Amazon brand out of his garage, printing labels late at night and hauling boxes to UPS. The products were good. Reviews were solid. Sales still lagged. The problem wasn't the product — it was the words and the workflow behind them.
After too many nights wrestling spreadsheets and ad reports, Ash built a small tool to track keywords, search terms, and listings in one place. Other sellers asked for access. Then agencies. That internal tool grew into Keywords.am.
Today, we serve thousands of sellers and agencies around the world.