Amazon SEO · v4.6 · Updated weekly

Keywords don't convert. Intent does.

Most Amazon tools hand you volume data and leave you to guess what it means. Keywords.am decodes real buyer intent and builds your listing around it -- so the algorithm rewards you and the buyer trusts you.

No credit card · 5-min setup · Cancel any time

app.keywords.am/project/B0DTQR1782-US · TFSD Editor
Live · saved 12s ago
stainless steel water bottle|
Top intent keywords KPS
insulated water bottle 32oz 92
stainless steel hydro flask 88
reusable bottle bpa free 81
gym water bottle leakproof 76
kids stainless bottle 71
camping water bottle 64
water bottle with straw 58
Listing coverage 87%
T Title
186 / 200 ch

Insulated Stainless Steel Water Bottle 32oz, Leakproof Vacuum Flask for Gym & Camping, BPA Free, Keeps Cold 24h / Hot 12h

F Features (5/5)
avg 178 ch
  • ·All-day cold: double-wall vacuum insulation keeps drinks cold for 24 hours, hot for 12.
  • ·Leakproof in your bag: threaded lid + silicone seal mean no soggy laptops on commute.
  • ·Generating with Amber AI
S Search terms
241 / 249 bytes
hydro flask thermos kids reusable eco vacuum yeti dupe insulated bottle ...
D Description
1,847 / 2,000 ch
US-amzn Brand Hydraflask Co. Project SS-32OZ-MIDNIGHT
Sync ↑↓ v4.6.15
3,000+

Brands & agencies

21

Amazon marketplaces

4.85

Average rating

Localized for 21 marketplaces

Localization-aware. Intent-aware.
Across every Amazon marketplace we support.

We don't just translate — we decode buyer intent in each marketplace's actual search behavior, then write listings that read like they were drafted by a local seller.

04 markets

North & South America

  • United States United States
  • Canada Canada
  • Mexico Mexico
  • Brazil Brazil

10 markets

Europe

  • United Kingdom United Kingdom
  • Germany Germany
  • France France
  • Italy Italy
  • Spain Spain
  • Netherlands Netherlands
  • Poland Poland
  • Sweden Sweden
  • Turkey Turkey
  • Belgium Belgium

03 markets

Middle East & Africa

  • United Arab Emirates United Arab Emirates
  • Saudi Arabia Saudi Arabia
  • Egypt Egypt

04 markets

Asia–Pacific

  • Japan Japan
  • India India
  • Singapore Singapore
  • Australia Australia

New marketplaces added as Amazon expands · Need one we don't list yet?

001 / The problem

Volume tells you how many people searched.
Intent tells you why.

Every other tool gives you the same spreadsheet: keywords sorted by search volume. You pick the biggest numbers and hope for the best. But a parent searching "water bottle for kids" and a hiker searching "best insulated water bottle" have completely different needs -- even if the product is identical. Amazon's algorithm knows the difference. Now you can too.

Volume-First

water bottle 180K
insulated bottle 95K
kids water bottle 67K
flask tumbler 42K
BPA free bottle 22K
Decode

Intent-Decoded

best hiking water bottle Joy
BPA-free bottle for kids Trust
minimalist steel bottle Identity
toddler spill proof cup Trust
premium insulated flask Identity

002 / The workflow

One screen. From search query to published listing.

01 Decode

What buyers actually mean.

Pull SQP-grade intent data, not just volume. KPS scoring tells you which keywords convert and which just clog your title.

// stainless steel water bottle
kps = 92 // top-decile intent
cvr = 5.4%
comp = low-mid
02 Write

TFSD editor with live counters.

Title, Features, Search terms, Description — one view, byte-accurate enforcement, brand voice baked in. Compliance flags catch restricted claims before publish.

T
186/200
F
5/5 ✓
S
241/249 bytes
D
1847/2000
03 Audit

Score any ASIN. One-click optimize.

Drop in any product on any of 21 marketplaces. Amber AI ranks the highest-impact fixes and pushes them straight to Seller Central.

Title relevance 78
Backend coverage 64
Feature density 91
Image alignment 52

Most tools stop at keyword volume. We stop at published.

Try the editor — free

003 / The math

Your growth lever. When you build around buyer intent, everything compounds.

106%

more revenue from the same impressions. Same product. Same ad budget. Just better connection.

0.2→0.3%

Click-Through Rate

Title + main image aligned to intent

8→11%

Conversion Rate

Copy + visuals that mirror buyer mindset

004 / What sellers say

What sellers actually say about us.

★★★★★ 4.85 / 5 average

005 / The signal

Notes from the listing-optimization desk.

All notes →
The best Amazon CPC benchmarks for 2026 (15 categories with ACoS targets)

Blog · Apr 29, 2026

The best Amazon CPC benchmarks for 2026 (15 categories with ACoS targets)

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